A Study Of The Labor Of Social Media Users

The realization of technology empowerment makes Internet users have high hopes for the Internet,which is especially reflected in social media with open sharing of resources and transparent commercial information.However in recent years,social media began to contact capital is increasingly close,Internet users spend a lot of time in social media for entertainment and consumption activities.When they join the digital capital operation process,social media space forms a new industry value-adding model centered on netizens.It is cheap labor.The"digital survival" predicted by Negro Ponty over 20 years ago has come.This study attempts to analyze the phenomenon of laborization of social media users,and ultimately to deliberate the user's media attitude and use behavior.For this reason,this paper adopts the observations and content analysis method from the perspective of "digital labor" theory,with sina weibo as the specific research field.Carding the research background and research status quo,on the basis of by drawing from audience commodity theory and Marx interpretation of exploitation,to analyze social media users to participate in the labor process,namely,surplus value is exploited,and the commercialization of the user's emotional labor transfer;The motivation of sina weibo users'participation is obtained,namely,the balance of the user's internal pursuit of"dissimilation" and the consumer consumption of weibo.User participation in media content production is beneficial to its own development,at the same time to drive to form a new economic model,but also faced with lack of privacy and copyright protection,citizen's consumption increased citizen's subjectivity of subjectivity and so on.In the end,it is concluded that after Web2.0,social media digital capital gains value and accumulation through the free occupation of users' creative digital labor and consumptive cultivation.In the use of social media in the digital age,as a resistance to labor force,we must achieve real ownership of our own labor;we must also make better use of social media,participate in consumer activities properly,and reshape the public.Active citizenship in space.