Voice And Labor: Research On My Country's Audio Industry From The Perspective Of Communication Political Economy

Based on the critical perspective of communication political economy,this paper examines and examines the booming audio industry,explores the underlying capital hegemony behind its prosperity,and the survival,labor and consumption of people covered by new media technology in the new media platform.In the background of the rise of platform capitalism,we mainly focus on the commercialization strategy of capital in the audio industry,the user's"integration of production and consumption",the internal logic of the union system as an organizing broadcaster,and how the three are organically integrated under the logic of platform capitalism to serve the elastic accumulation needs of the audio industry in the new media environment.Seeking.Firstly,the mobile audio platform gradually constructs a complete business model of the platform by associating with key IP traffic nodes such as micro blog,big V,opinion leaders and so on.This business model encourages users to become anchors,attracts and activates the enthusiasm of the broadcasters,and becomes an important dynamic mechanism to maintain the continuous updating of the content of the mobile audio platform.More importantly,under the influence of nested platform hierarchy,the platform and users,platform and audio industry interact and rely on each other,and a broader capitalist system of mobile audio platform has emerged,which has become the basic business framework for the development of the current mobile audio industry.Secondly,this capitalism of mobile audio platform,on the one hand,integrates users and their activities in the platform into its commercialized structure and process by means of new media technology and its social characteristics,and creates a solid foundation for capitalism of mobile audio platform.On the other hand,the development of capitalism of mobile audio platform has further contributed to the change and transformation of self-management and organizational form within the blogger group,that is,a unique guild system has been gradually established within the broadcaster group.With the help of the guild system,capitalism of mobile audio platform has established a concealed and stable elastic exploitation mechanism for the residual labor of broadcasters,besides the effect:ive organization and management of the broadcasters'labor order,form and process,and through the form of"autonomy and autonomy",thus laying a stable capital foundation for the development of mobile audio industry.In a word,under the influence of platform capitalist logic,mobile audio industry,as audiences of voice products,bloggers of digital laborers and mobile digital platforms,has formed a tight and flexible business operation mode,and between the structural tension of the three,supports and promotes the continuous circulation,value-added and elastic accumulation of capital in the audio industry.