Research On The Transmission Effect Of Emotional NetEase

With the rapid development of Internet technology,people are accustomed to browsing news information anytime,anywhere,and mobile news clients and various self-media platforms have emerged.And the Netease news in the dispute of the flow of the market has risen its own self-media platform.Through the construction of the Netease platform and the improvement of the production communication mechanism,its emotional articles have gained more and more favor.Behind the self-media of emotional NetEase is original and influential media writers,in addition Netease news client itself has a mature network news production and dissemination of experience,excellent news editorial operations and technical staff,as well as a large user base.To ensure the output of high quality content and enhance brand influence,in preemption of information flow,the self-media of NetEase has made a series of attempts,For example,senior media-writers introduce plans,as well as high-visibility,high-quality article reward mechanisms,but compared with other self-media platforms,the drainage of self-media of emotional Netease is not significant,and its transmission efficiency.In this paper,the research methods of questionnaire,literature research and data analysis are used as the research object,and "the self-media of emotional Netease's communication effect" as the research object,the questionnaires are used to collect the audience's attention and attitude toward the article,then combined with the past related research reports and platform operating mechanism,analysis and draw the factors that affect the spread of the effect.In the first part of this article,I make an overview and definition about the self-media of Netease and emotion self-media respectively,and analyze the characteristics,current situation and problems of all kinds of emotion self-media under the network environment;the second part start the self-media of emotional Netease's communication effect of reseatrch and design,before the questionnaire to do the theoretical basis to support the design of the core issues of the survey and a questionnaire survey,finally gather the information and draw the conclusions;The third part is based on the data obtained from the questionnaire survey,the past report data and the theory of communication,analyzing the self-media of affective NetEase propagation effect is mainly affected by the article elements,platform release and push time.the last part is the focal point of this article.It analyzes the problems that exist in the communication activities of the self-media of emotional Netease.It also proposes ways to deal with these problems.At the same time,I hope this can serve as a guide for other emotional media platforms.