A Study Of The Media Cultural Significance Of The "Web Celebrity" Phenomenon

With the rise of the Internet and the popularity of intelligent communication devices,everyone is a mobile platform for information dissemination.Under the new media circumstances,Internet celebrities,or Wang Hong in Chinese,were born and develop as a unique phenomenon in network era,Internet celebrities have gradually transformed from virtual value to real interest in the process of exposure to the public.From accident to intentional operation,from self expression to industrial manipulation,from social code to consumption idol.Thus,it is worthwhile to focus on and analyze those social phenomena that stem from the spotlit field of Internet celebrities.Only by further understanding can we better regulate this industry.After the category analysis of the "Internet celebrities" model,the authors analyzed different types of the current live broadcast forms on the premise of combining examples.This article focuses on the "Internet celebrity" media culture significance of the end in Consumerism,Feminism and Cyber-culture.This is due to the consumer culture which dominated by modern consumerism society under the new media environment has spawned a mass of "Internet celebrity"individuals,thus contributing to the new media " idols of consumption" shift of "idols of production" in the traditional media.The expansion of the female paradigm in the entire domain of consumption has led to female and female bodies are endowed with beauty,sexuality and guiding narcissism as a carrier of priority in the network society.The content production of the"Internet celebrity"in such circumstances also shows a very clear tendency towards feminism.As the carrier of the growth and development of "Internet celebrity",the online media has been involved in the wave of consumerism because of its immediacy,interactivity,openness,large capacity and other technical advantages.It has become one of the most dominant and dominant forces in people's daily social life while greatly stimulating consumption through the power of"Internet celebrity".Based on the analysis of media cultural significance of the "Internet celebrity"phenomenon,this article analyzes the existing problems and the causes,and puts forward some constructive suggestions on the sustainable development strategy under the trend of industrialization of the "Internet celebrity".