The Application And Future Development Countermeasures Of New Media Of Chinese Museums

In the mobile Internet era,a new form of media based on digital technology,network communication technology,internet technology and mobile communication technology as the foundation,which is different from traditional media,such as newspaper,television,radio,magazine and so on,known as the "New Media".It can be expressed as portals,social networking and community network,the network of personal space,a new form of traditional media.In addition,the new media has the characteristics of timeliness,mobility and interactivity etc.With the development of digital network technology,a variety of the new media forms emerge in an endless stream and penetrated into all walks of our life.In order to seek the initiative in this environment,the museums also began implementing the "Internet strategy",the new media are widely used in the field of museums,and become a new window to showcase the museums,innovates the traditional function,expands the scope of services,it is worth mentioning that the new media makes the relation of museums and public deeply.Therefore,the influence of museums has enhanced.Thus,it can be seen,the combination of the internet information technology and museum has become the future development trend.The development of the museum of new media is affected by both internal and external factors,it on the one hand depends on the technology innovation and policy support,on the other hand depends on the museum's own operational capabilities.The museums staff at all levels due to the different of geographical location,staff,field,funding,policy,ideas,audience,resulting in the ways and effect of the new media are different as well as.Facing with this status quo,I combine with the theoretical knowledge and field investigation and use the latest data,through horizontal and vertical comparative analysis,I gained a full understanding of the current situation of the development of new media.Based on this discuss,the museums can timely adjust the production program to response to the market changes and make effective adjustment,they also can summarize the rules and come to conclusions,it is good at the scientific construction of the new media of Chinese museums.Meanwhile,the problem can be found from the phenomenon,I will put forward countermeasures,so that they can better meet the public's spiritual and cultural needs and play social education and public services.Finally,a good environment can promote cultural innovation and the sustainable development of cultural industry.