Scene,Psychology And Action: Research On The Construction Of Network Community Based On The Audience Of "Mukbang"

The emergence of the Internet has subverted the traditional mode and pattern of human communication.The development of live and short video has reconstructed a lot of life scenes,among which Mukbang is a typical one.The emergence of Mukbang has spawned a large number of Internet users who are keen on "eating in the cloud".Their watching and interactive behavior has an important impact on individuals and even the society.Based on the network community composed of audience,starting from the watching and interactive behavior of individuals and groups,this paper uses the methods of questionnaire survey and in-depth interview to explore how the network community represented by the Mukbang community is constructed,and what kind of impact this construction process has brought to individuals,groups and society.The results show that the more lonely the audience is,the more they like to watch it;The more afraid and unsociable people are,the more they like to watch eat TV;The higher the level of quasi social interaction,the stronger the connection with the anchor and the content.The study also found that market-oriented reform,urbanization process and the emergence of new media represented by social media provided practical conditions and technical basis for the gathering of audience.The "community of audience and anchor" was born.They gained self-identity and group identity through a series of performing interactive behaviors,The group rules within the community began to be established,the common values and beliefs began to appear,the Mukbang community became stable,and the community culture was gradually bred.