The Application Of E-commerce In The Catering Industry

In order to examine the benefits of the application of e-commerce in the catering industry,a study was conducted based on a proposed online food delivery service provider BreakFast Box.In this study,an extensive investigation has been carried out to explore the viability of the business model of BreakFast Box in a Mexican market.To be specific,research has been done in a theoretical framework to analyze the models,frameworks and key concepts that will facilitate development of the company.BreakFast Box integrates e-commerce with food delivery service,with the aim of offering the customers healthy food.With the establishment of BreakFast Box,both the professionals and students will have another healthy option and have easy access to breakfasts of excellent quality.Now their breakfasts can be ordered in advance through a mobile application or web page with ease and convenience,where they have options to facilitate the purchase and easily find what fits their needs.In this study,the business plan for an online food delivery service provider will be proposed.To be specific,an online food delivery company named Break Fast Box will be established in Mexico City,which aims to provide breakfasts to consumers who are too busy to cook while have a desire to keep healthy.It will be a kitchen where breakfasts can be cooked with the strictest quality standards as well as an online restaurant that delivers healthy breakfasts to the customers in the comfort of their office or school.An app and a web page will be developed where the customers can look at the products and order their breakfasts whenever they want.A convenient deal will be made with a delivery company,so that preordered breakfasts can reach customers timely.An operation plan will be created and implemented,in order to guarantee that every link of the chain is well connected,from the purchase of the raw materials to the delivery of ordered breakfasts.A marketing strategy will be developed to position the brand in the industry,and a financial plan will be developed to get the investment that requires for the first stage.The procedure manual that will be strictly followed within different segments of the company will be provided.