An Analysis Of Micro-blog Marketing On Catering Industry

As advertising companies continue on shifting advertising budgets from traditional print media and broadcast media to the new media-internet, internet marketing has crossed everyone’s mind, more and more consumers tend to make decisions based on information they obtained from the internet. With the tremendously high growth of micro-blogging, micro-blogging marketing as a branch of the internet has become the new trend. This paper will generally illustrate micro-blogging its own characteristics, methods and total value. Analyze the impact of the long tail theory and4C theory on the micro-blogging market. Discuss about the pros and cons on the local catering industry. Also talked about the opportunities and challenges the catering industry yet has to meet in the future micro-blogging marketing field.