Research On China's National Image Transmission Under The Field Of Home Diplomacy

National image is a reflection of national comprehensive national strength and international status,the country with other countries in the world economy,politics,culture and so on various aspects of interaction has a significant impact,national image as an important intangible assets,has certain subjectivity,is people for the country and the country's national psychological presupposition,and the national comprehensive national strength important manifestation.Negative image of the country,to a certain extent will make the person to the country's relevant information is rejected,and the positive image of the country is mean higher credibility,greater acceptance and wider international cooperation and development space.In the era of globalization,the construction and dissemination of national image has become an important game strategy among countries in international political and economic competition.Our country have also been aware of the importance of national image construction and spread,is actively changing diplomatic mode,make full use of the foreign home,use all kinds of modern communication tools,to show the world China's national conditions,explain our country's policies and politics,the improvement of our country and other countries in other countries people's image.At the same time actively to China's historical and cultural features and values of output,actively guide for other countries to China's national image and spread a positive image of the country,promoting the international influence and international status,to ensure the country's fundamental interests is maintained.Diplomacy is at home in recent years in China spread national image is an important way of,at the same time,to shape a good image in the world is home to one of the important purpose of diplomacy,the two complement each other,complement each other.Since China's reform and opening up,China's international status and influence with the rapid development of economy and great changes have taken place,national image has not been a corresponding ascension,however,our country media influence in the international public opinion field and didn't get the corresponding voice to improve,the world's understanding and cognition for China's national image isone-sidedness,many western political power and media impression of China is still a few decades ago,full of prejudices and misunderstandings,the ideological gap and the reason of the difference of the Oriental culture,there are also other countries fear China's fast-growing economy and rapidly promote the international status of intending to factors of "China threat theory",the image of China in the international society of is inconsistent with the actual national image of China.Globalization today,the real China show in front of the people of the world,to better spread the construction and development in the international community China's national image,this will be the country an important project in international strategic system.Held in August 2013 session of the national propaganda and ideological work and collective learning of the political bureau of the central committee held in December,Xi Jinping,general secretary of our country to strengthen the publicity work put forward the "creating new concepts,new category of Chinese and foreign and new expression," "speak good Chinese story,spreading Chinese sound,in this paper,the great Chinese characteristics",such as update the higher request.Since the 18 th congress to Xi Jinping as the core of the CPC central committee general secretary attaches great importance to the national image communication,Xi Jinping,general secretary of several important speech,published in various occasions for the importance of national image,and the macro layout,strategy and development methods of framing instructions and defined.In the party's nineteenth report,he made it clear that "to promote international communication capacity building,to tell the story of China,to show the real,three-dimensional and comprehensive China." We will improve the soft power of national culture.(runoff to build a well-off society in an all-round way to seize the new era of the great victory of socialism with Chinese characteristics xi-the People's Daily-2017-10-28)this paper roots in China's current reality practice,with the spread of the global high position,for the spread of a new era of national image represents a clear blueprint.Since the 18 th of the communist party of China and the China's national image dissemination enterprise by leaps and bounds in the few years,foreign engineeringaccelerate the "going out" media,xinhua news agency,People's Daily,later,the China Daily and other central heralded the media to human destiny community concept as the instruction,from "the G20 summit" "all the way along the" bric "transnational mechanisms,such as media diplomacy and cooperation actively,promote the establishment of more fair,just and balanced global information dissemination of the new order.Combining with hangzhou in 2016,the G20 Summit held that in recent years in our country with the largest scale and highest level of home diplomatic activities,research at the summit,preparation and during the construction and development of China's national image dissemination of ideas and strategies,and analyzes the future how to better carry out the sustained and effective image foreign spread,let the people of the world understand China objectively.