Study On Marketing Strategy Of Youmi Picture Book Gallery For Children

In the big era of picture book reading,the picture book Hall has attracted more and more attention and recognition of young parents,children educator and picture book promoters.Founded in 2015,Youmi children's picture book gallery is the first school in jiangxi province to focus on the curriculum.In just two years,it has been developing rapidly,and seven branches have been opened successively.Due to its low threshold and blind effect,the competition in the picture book gallery industry is increasingly fierce.Youmi children's picture book gallery has gradually realized that the marketing strategy already exists many problems and cannot well adapt to the market environment.Therefore,it is imminent to build perfect modern marketing strategy.Based on the Youmi children's picture book gallery's marketing strategy as the research object,this paper explores deeply its common marketing strategy through literature research,on-the-spot investigation method and interview survey method,and combines with the reality of Youmi children's picture book gallery to optimize marketing strategy.Firstly,this paper deeply analyzes the development process and characteristics of Youmi children's picture book gallery,and points out the problems existing in it.Secondly,using PEST and porter's five-force model analysis tool,this paper analyzes the current marketing environment of Youmi children's picture book gallery.Then,the investigation and research on the quality of existing customers and potential customers,understand the consumer behavior of the picture book shop.Then,combining with Youmi children's picture book gallery's actual situation,this paper puts forward the 7p service marketing strategy optimization and offers overall design from the seven aspects of product,price,channel,promotion,personnel,tangible demonstration,and service guarantee.Finally,this paper establishes organizational guarantee,resource protection and service guarantee for the improved marketing strategy implementation.Through the study of this paper,I hope that it can help Youmi children's picture book gallery use advanced marketing idea in early education market,improve customers' satisfaction,continue to increase business performance and improve its market core competitiveness.At the same time,this paper also provides the applicable marketing strategy for other enterprises that run picture book gallery.