Research On Jiangxi Media Image Since The Beginning Of The Reform And Open Policy

In the context of information globalization now,“Image Construction” has become a developmental channel attracting much attention in various fields,and has even become a magic key of winning in each field.The top priority is to accelerate the pace of studying the existing advanced achievements and operating patterns.This paper chooses transmission of Jiangxi Province's development image in mass media since the reform and opening up policy as its research subject,combining Jiangxi Province's image with its development environment to provide a new perspective and basis for the transmission of Jiangxi Province's development image.This paper also chooses People ' s Daily as a research sample to analyze the gains and losses of Jiangxi Province ' s development image during the process of spreading,and puts forward corresponding strategies to make regions acquire more social recognition in the developmental environment,which is a powerful driving force to strengthen regional cultural exchanges and regional development.This paper adopts the combination of theoretical and empirical,and quantitative and qualitative research methods,involving major research methods such as literature method,history method,text analysis,and statistical analysis etc.The third and fourth chapters are the main body parts.Firstly,in the third chapter,analyzation is presented respectively by the internal situations of Jiangxi Province and the external reports from People ' s Daily,identifying the five stages of the development of Jiangxi Province since the reform and opening up policy.Then in the fourth chapter,by making the five stages sampling keywords,sample reports are extracted within the research period.With transmission of regional image and constructivism of news as the main frame,this chapter summarizes the characteristics,law,history,current situation and problems that are presented by the reports on Jiangxi Province ' s development from mainstream media,such as People's Daily,and tries to find out how to improve the awareness of spreading of Jiangxi Province's development image by mainstream media.This paper draws the following conclusions:(1)People's Daily distinctly delivers reports on different stages of development in Jiangxi Province,pays much attention to regional development with its own features,highlights regional characteristics,uses positioning function reasonably.These methods are important ways to attract the mainstream media;(2)People's Daily has formed a framework in terms of the choice of information source,preferring reports of its own newspaper and official reports in Jiangxi Province,so in its development,Jiangxi Province should value the government 's agenda setting and pay close attention to the exchanges and cooperation between the government and the media;(3)As People's Daily is not strong enough to build the cultural image of Jiangxi Province,we can strengthen the transmission of the culture of Jiangxi's “Three Colors” within the province,so as to increase the construction of Jiangxi's cultural issues by mainstream media;(4)People ' s Daily pays relatively deep attention to regional exchanges and cooperation,but its total number of reports is fewer in general.It is particularly important to strengthen the external active agenda setting and provide more information sources for other provinces,promoting Jiangxi Province's development image to go beyond the local area.