Research On The Communication Force Of Current Political Information Under The Bcakground Of Mobilr Social Media

With the rapid development of mobile social media,micro-credit and microblogging public platform has become an important domain of information dissemination in the new media environment,and the development of political information is adapting and changing according to the demand of the audience.Current political information in the mobile social media platform is still in the exploration of the rising stage,some political media gradually from the traditional media platform to mobile social media,but because of its consistent mode of communication and content structure unavoidably to the audience a "new" experience.Therefore,how to adapt the current situation information to the development of mobile social media,how to positively expand the influence of political information,how to make the youth groups from the passive to receive active search for political information,such as a series of issues,become the political class information dissemination of the urgent problem to be solved.According to the theory of using and satisfying,combining with the literature analysis,field observation and case analysis,this paper takes the micro-credit public number "local call loyalty" as an example,explores the characteristics of current political information communication mode from the aspect of communication subject,communication content,communication effect and mode of communication,Thus,the paper studies and analyzes the communication power of current political information and the future communication trend under the background of mobile social media.To provide new trends and directions for the future development of current political information.Of course,there are many problems in the communication of current political information at the present stage,such as the fault and polarization of the audience,thesingle of the communication subject and the form of spreading,while the public number interconnection,the rich interactive content dissemination,the longitudinal cross type content dissemination are the key to solve these problems.Based on the analysis of the communication force and the communication force of the political information,this paper constructs a new mode of communication under the mobile social media platform,which provides new ideas and reference for the spread of current political information in the new media environment.