The Predicament And The Way Out Of Women's Newspapers In The Context Of The Melting Of Media

Nowadays,the new media has become the mainstream of the times,and “sex awareness” has gradually become awakened.Women's newspapers have become an important medium for women ' s vocalization and bear their unique historical mission.However,the development of female media is not satisfactory.How should women's newspapers conform to the trend of the times?This article uses the theory of financial media,media management,/gender,and market segmentation,and selects the China Women's Daily as a research case.The "China Women's Daily" is a national women's newspaper.It has been published consecutively from Monday to Sunday,with outstanding timeliness.It has thoroughly analyzed the China Women's Daily as a typical case,which is undoubtedly used by other female newspapers.significance.How women's newspapers develop in the context of financial media is what this article needs to explore,and provides development advice for women's newspapers.Through the combination of content analysis and text analysis,this article reviews women's newspapers firstly from feminism and the development history of women's newspapersand elaborates on the current status and characteristics of current women's newspapers.Existential Cultural Context and Its Mission to Analyze.Secondly,select the manuscripts published in the “Chinese Women's Daily” in January 2017 for text analysis.The analysis of its content sections,the lack of originality of interviews,and the discussion of its weak competitiveness and uneven distribution have explored its dissemination effect.Finally,the article analyzes the relationship between women and newspapers.When feminism is awakened,it is necessary to explore whether women's media are necessary or not,and how women's media can adapt to the trend of melting media.The market for focus and niche markets is prospering.The market for women's newspapers is believed to be able to thrive.Research shows that Chinese feminism is in a state of awakening,but the media's phenomenon of "stigma" in women has not weakened.For the recognition of gender,newspapers have made gender planning in news,resulting in a "socialized" standard for women's roles.In the era of financial media,women's newspapers should break through their limitations and join the wave of new media;media practitioners should also improve themselves and strive to provide women with a correct sense of values and gender.