Analyze The Advanced Gender Cultural Communication In Women Media

The mass media is an important media and gender socialization important place to gender culture. The initial women media are all for woman’s rights and woman’s development, but with the development of society, woman’s liberation movement gradually from fight for the rights of real political movement toward ideological liberation movement in the field of culture, women media itself has also undergone a differentiation, some still continue to adhere to serve the woman’s liberation mission, but there is a part of women media become profit-seeking commercial capital products. Formed the situation of women media spread traditional and non-traditional gender culture to recipients simultaneously.There is no doubt that, Women Media in the dissemination of the gender culture, the promotion of gender equality plays an irreplaceable role. Advanced gender culture, refers to social development to adapt, in favor of gender equality, justice and harmonious development of culture. This study is from a gender perspective, women media as the research object, exploration the construction of advanced gender culture in "China Women’s News", analysis of significance and problems when women media spread advanced gender culture, thinking how to improve the dissemination of advanced gender culture media environment.Paper is divided into five parts. The first part, preface, introduces the topics origin of the article, summarizes the research status at home and abroad; description article research methods and innovations, and describes significance of the study. The second part, elaborate the connotation of "Women Media" and "Advanced Gender Culture", description of the development of women media, and elaborate the connotation of gender theory. The third part, combined with media texts, in-depth analysis of national female newspapers "China Woman’s News", which have most gender awareness in women media, analyzed gender image rendering, manufacturing gender issues and gender discourse guiding from gender perspective. The fourth part, elaborate the effect of women media gender culture communication, and then analyzes the barriers of women media advanced gender culture communication in modern society. The fifth part is to think how to make the promotion of women media spread the advanced gender culture.