Research On The Topic Setting Of The Mars Intelligence Agency

With the continuous development of the digitalization in Chinas the Internet has entered the family,entered the life and entered all walks of life and become as indispensable part of modern life.In recent years,with the rapid development of the video industry,major Internet compaeies have started to add weight to the video industry.Compared with the past few years,simply buying the rights of foreign programs and broadcasting the television programs of various major TV programs or egtertainment shows,Tqiyi Arts:Tencent video giants such as the industry began to take the "homegrown" road-to create their own network of self-progradming platform.As a result of this background,the "Mars Intelligence Agency" is very eye-catching as it relates to the number of video hits and the degree of discussion on the official microblog.The contents of the "Mars Intelligence" project are mainly topics for disctssion and discussion,so the topic setting undoubtedly has become an important part of the entire program production process for how well the program is performing and how many video hits."Mars Intelligence" topic set not only the typical characteristics of the topic of network programs,but also has its own uniqueness.No matter ia terms of the number of topics,topic sources,topic types and other aspects have their own characteristics.This article takes "Mars Intelligence Agency" as the research object,starting from the perspective of topic setting,first introduces the research background,research significance,research programs and related theories involved in this article,and then the development of the entire network entertainment shows Introduced,and then the "Mars Intelligence Agencyhe conducted a program overview and summary of the source of the topic.In this paper,content-based analysis,supplemented by chart analysis,is adopted.By tracking,researching and analyzing 36 existing programs in three seasons,a total of 126 topic samples are collected.On the basis of this data statistics,the third chapter to the fifth chapter separately analyzed the type,topic presentation form and topic communication effect of "Mars Intelligence",and introduced "Mars Intelligence" in the topic setting In the area of uniqueness.