The Research About The The Development Of The Hunan Channel Of People's Network Under The Constraints Of News Production

News website has become a new position of public opinion in China.Since 1990s,Internet has been widely popularized and developed in China.The central key news website has become the mainstream media of Internet propaganda,and the central key news website have duty to do the guidance of public opinion.People's network is one of the central news websites.Hunan channel is one of the local channels of People's network.It plays an important role in public opinion and public opinion guidance.The Hunan channel relies on its parent network.People's network provide authority,resources and technology to every channel.At the same time,the Hunan channel,compared with other local channels or the local news websites in Hunan,or other local channels of the central media,it has no advantage in its website rankings,website browsing,reading volume,influence and so on.It also has some problems,such as the imperfect operation of new media,the urgent need to optimize human resources,the homogenization of news and the brand without its own characteristics.I personally participated in the news production of the Hunan channel,and carried out field investigation and practice.Through interviews,questionnaires and other ways to investigate the audience of different regions,different professions and different ages.To understand and evaluate the news production of the Hunan channel.This paper focus on the restriction factors and favorable factors of news production,to discuss the development of the Hunan channel.To give some advice to the Hunan channe.Broaden the research of the news production.To make the local channel of People's network and the central media draw lessons from this paper.To provide reference for the local channel of People's network and other central news website.The Hunan channel of People's network and other central media local channels must be clear that what is the true position.They should form its own characteristics,optimize its human resources,to make full use of the general network and other local channel platform,to enhance the vitality of development and mobilize the enthusiasm of the employees to make the website stand out.