| With the development of the Internet, our news website as a whole has developed very rapidly. However, in the domestic Internet industry in an increasingly competitive news situation, or local news websites also faces enormous challenges. This paper is called "the first brand of Chinese local news Website," Sichuan news website as the research object, combined with audience psychology, the network news content for its launch area. From the strength, weakness, opportunity and threats analysis of four Sichuan news website itself with the external environment conditions, that Sichuan news website strengthen the urgency of improving the news content. Also on Sichuan news website of specific news content and comparative analysis of related sites, and more specifically about Sichuan news website news reported that the deficiencies and reasons for, and try to put on the place represented by Sichuan news website news sites focused on news content building strategy. In the news content building, on the audience to ignore the psychological needs and the lack of innovative ideas, as represented by the local Sichuan news website key news websites should seriously think about most. With development of local news websites, it not only becomes an important local window to local people. But also become a main position of local external publicity, social responsibility and influence are growing. Local key news websites have become the cause of network news. So it is very necessary and valuable research. |
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