The Research On Content Prouduction Of Live Video Streaming Platform

Live video streaming platform is a product of new media in the Internet Age.With the live video streaming boom,live video streaming platform embraces its heyday of development.However,the explosive growth of the platforms,the competition in this industry is intensified.Live video streaming is faced with many problems including vulgar contents and homogenization.After the Chinese Government issued the live video streaming policies,several hundred of live video streaming platforms shut down shortly.The number of users decreased sharply.How to get out of the development dilemma through providing high-quality contents and products is the problem that live video streaming platforms need to solve.After going through unitary development stage of live show and game live,live video streaming platforms have ushered in the era of pan-entertainment live video streaming which is more substantial.The contents of live video streaming are highly original,recreational and interactive,while the expression types of contents are not only limited to video,but also include interaction and advertisement.In the content production process of live video streaming platforms,in addition to hosts and activity organizers,those platforms turn from pure service providers into content producers in the process of seeking for differentiated development.Therefore,content production mode is no longer limited to unitary user production mode,but instead,professional platform production mode is being created.Currently,although the supervision and governance of live video streaming industry and platforms are enhanced,due to deficiencies in content supervision,lack of interactive service efforts and innovative contents and other reasons,the phenomena of vulgar and violent contents,infringing contents and fraud contents still exist on live video streaming platforms.Moreover,as the characteristic of live video streaming,interactive contents are also facing the problem of superficial communication.In the meantime,those platforms have tried to produce professional contents,but the convergent development tendency still hasn't been effectively improved.In view of above problems,actual situation of live video streaming industry and specific platforms,the author proposes that following three countermeasures can be adopted to solve the problems,including enhancing supervision of those platforms,improving users' interactive experience and creating new live video streaming scenes and modes.