Research On Live Musical Video-streaming Based On The Perspective Of Communication Sciences

With the development of internet technology,the scale of live video-streaming expand rapidly by virtue of plentiful contents,diversified communication units and the characteristics of interaction.As the main part of live video-streaming,live musical video-streaming can be of great value in research.Although there are many study of live video-streaming,there is a small amount of research on live musical video-streaming,and the research perspectives have some limitation,the integrality of the research idea is incomplete.The paper starting from the develop history of live musical video-streaming,analyzes and systematically categorizes the approaches and processes of platforms,gives a detailed analysis on the medium,transmitter,contents,audiences and effects of live musical video-streaming based on the “Five W” mode of Communication sciences.Then,the writer analyzes the profit model of live musical video-streaming platforms.After that,the thesis explores and comment existing problems and unhealthy phenomenon of live musical video-streaming platforms,such as content homogeneity,anchors' language vulgarity,experiences of audiences terrible and musical infringement.At the end of this paper,several solutions are suggested,which include add more categories of content,strengthen the level of supervision,enhance the users' experience,regulate the rules of using musical works and expand overseas markets,to promote a sustainable and healthy development of live musical video-streaming.