Study On The Effect Of TV Host's Sub-language Communication

In the process of TV transmission,host in addition to rely on the spoken language,also anytime and anywhere with the help of a silent language that is pair of language to convey information,express feelings,interpretation,contact with the audience.Host appearance,size,posture,movement,such as clothing,deputy language all the time by the audience,the deputy language not only can bring visual enjoyment of beauty to the audience,and they are also carrying the rich social culture,ethics and even political information,accumulate over a long period,in imperceptible to the audience,social and national influence.Therefore,the problem of the communication effect of the TV host's sub-language is an academic issue with rich research value and research significance.The communicative effect of the TV host's sub-language is mainly carried by four types of sub-linguistic expressions: body language,object language,environmental language and class language.Mass media has the power to be reckoned with,is surrounded by a mass communication with modern common life,this is the spread of television host vice language can produce effect of fundamental premise;As the stars of The Times and the public opinion leaders in the society,their personal charm and discourse power are the means of realizing the effect of their sub-language communication.However,the increasing subjective initiative of the audience is a prerequisite for the communication effect of TV host.TV presenter paralanguage expression not only to show itself to form effect,it also influence on audience behavior patterns,infiltration social ethics and etiquette,lead the social aesthetic trend,communications and the national image of the state,and so on play a osmosis and the effect that cannot ignore.On the basis of the theory and practice attaches great importance to the TV show host vice language code and management,can help the host to set up correct consciousness,guidance on television practitioners make show embarked on a track of healthy and sustainable development.