A Study On The Spread Of The Interactive Personal TV

The IPTV is a new kind of media between the TV and Internet. It is able to supply the digital broadcast and TV, the videos, the games online, download the Internet on TV, sending or receiving the Emails etc. Its video terminal is the TV and computer. The IPTV is based on the Internet, it is also characteristic of individuation, interactivity and spreading of the multimedia. Therefore it is an important way for the people to obtaining the informations, news and entertainments.IPTV comes from the TV, but it is not the same as the traditional CATV, do not the developmenting digital TV either. The born of IPTV is able to enjoy the videos that come from all of the world just through downloading the Internet. We can order and buy the programme, read the uptodate information and enjoy the most popular music. IPTV open the door of the digital entertainment world for each family. The long arm of its function change the method of getting the information entirely, furthermore it will influence the custom of the entertainment step by step. At last the average customer enjoy the perfect life which is changed by the digital technology. The more important thing is that the IPTV will break the conditions that the broadcast and TV market is controlled strictly by the government. It also give a hand of the corporation of the TV field and the telecom field. Another side IPTV is a bridge between the media and the customer. The dream of the interaction between the producer of the media and customer of the media will come true. Facing the increasing new operations, we need to build a public information net which contains broad band and high speed in order to fulfill the demand of informations.IPTV refer to the communication field, news field and information field. The study of how to create a wonderful mode about the three fields has important theory and practical meaning. At first I focus on the kinds of the Internet videos and the traits of spread in order to study the deferent sides of IPTV. Then I can get conclusions on the traits of spread, after that research the influence on the method of operating. Ultimately do some researches on the culture construction of IPTV. Transmit mixes spread abroad theory, sociology, economics and culture theory for the sake of study is characteristic of the thesis.