| "The Reader" is a large cultural emotional program launched by CCTV comprehensive channel.Since its launch in February 18,2017,it has received extensive attention and created a high degree of topic discussion.In the Chinese TV entertainment tendency under the environment of fast food,reality show,comedy shows fulled with a television screen,and the reader is aim to return the slow life appeal,with deep and rich cultural heritage show temperament popular in major media,it also led to a new mode of active discussion in academia and industry.In this paper,through the use of TV program innovation related theory of "The reader"analysis,focusing on exploring "the reader" innovation performance and innovation effect.This study discusses the innovation of "The reader " program through five parts.Firstly,it explains the research background and significance of this study,and comprehensively reviews the research status of "The reader" program,and on this basis,puts forward the author's research ideas.Secondly,the innovation background and the main body of the program are explained by the big and small,and under the joint action of the times,the country,the market,the individual and other dimensions,"reader" comes into being.Thirdly,from the aspects of content,form and mode of communication,this paper analyzes the innovative expression of the reader.it combines the literary works with the personal emotional stories,which is very ingenious in the setting of the stage scene,and fully integrates the new media to highlight the creativityIn addition,the author mainly analyzes the reader through the innovation of the social effect,market effect and artistic effect.At the same time,the program of the reader in the process of innovation,there are a lot of successful places,there are also some shortcomings.The author hopes the problems put forward the corresponding optimization Countermeasures in order to,for the same type of programmes provided certain reference experience. |
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