The Research On The Situation?Question And Strateies Of The Government Disintermediation

In recent years,as the development of network technology,mobile clients like smart phones became an inevitable vehicle for people to obtain information.In order to adapt the changes of the society environment,people's habit of reading as well as the way of thinking,the government constantly adjusted communication strategy to achieve efficient communication with the public.It opened varies platforms like website,WeChat,weibo and app,etc.In other words,it tried multiple platforms to make them interact with each other.The government used to account on professional media to achieve its news needs,but now it became a media that spreads information about itself by using new-media platforms,which is called disintermediation.The government disintermediation,which shortens the distance between the government and the public to better interact with the public,is different from the traditional approach of spreading.First of all,this paper will analyze the current situation of the government disintermediation,which was generated by the drive of the network technology.It is the internal needs of government administration innovation.Secondly,this paper will analyse these phenomena based on Lasswell's 5W theory before focus on the problems that the government disintermediation exists,like weak channel collaboration,low interest-level of content and operation sense.In the last part,this paper will propose strategies based on these issues that exist throughout disintermediation spreading and analyse the content of popular WeChat article concerning 2017 Jiangxi province government affairs.