Design And Implementation Of Cooler Campus System Based On Mobile Social Business Model

With the development and maturity of mobile network and smart mobile device,it has become normal for college students to use mobile network for social activities.Although there have already existed some products or services to fufill the requirement of campus social and business activities,most of them lack of design for college students.At the same time,regarding these different requirement,college students have to install and use a variety of different application products which results in the inconvenience in use.So it is a very worthwhile research topic about whether we can put forward a business model which can fufill both the social requirement and business activities of college students at the same time,and based on which design and implement an application system.Therefore,this article puts forward the ‘cooler' business model.This / model categorizes groups of college students as customers,and improves the college students' instersting by fufilling their friends' social requirement,class social requirement,hometown social requirement,campus sharing social requirement and association social requirement.At the same time,through the implementation of the business activities scenarios including the assistance,idle goods trading and internship recruitment derived from the new social requirement,the campus social activities and business activities form an effective cycle.Based on this business mode,the mobile application system ‘cooler' is designs and implements by using Xamarin and CSLA.The main points of this paper are as follows:(1)Firstly,the paper outlines the concept and design model of related business models are.It introduces the types of social activities and business scenarios in the current university campus.Then,the related products and services are analyzed and introduced.The business model ‘cooler' is put forward.The business model is explained from six aspects: value object,value proposition,value activity,value source,value channel and value barrier.(2)Based on the ‘cooler' business model,this paper puts forward the ‘cooler' mobile application system.Through the use case analysis of eight core functions of the system,including ‘Friend Address List',‘Class Group',‘Hometown Group',‘Campus Community' and ‘Campus Moment,the detailed specific system functional requirement is obtained.At the same time,the non functional requirement of the system is described from the technical and the performance.Then the system architecture design is described from the logical architecture,the technical architecture and the deployment architecture.(3)The core system including instant messaging module,social activity module and business activity module are designed and implemented.The functions are tested by selecting key test cases.The core test scenarioes are selected to analyze and verify the test results.Finally,the display of the client interface of the social platform is provided.At present,the ‘Cooler' mobile application system has been deployed in C university to test run,and has achieved good operational results.