Public Opinion To Guide The Way Of Innovation, The Ideological Shift From "guangming Daily" Newspaper

Today, "public opinion" between the media and the public is becoming an important word. Ways to guide public opinion has become a major mainstream media more and more areas of concern. Become an important factor in the competitiveness of the media. Course of three decades of reform and opening up, China's newspaper industry is in a critical period of change to the network media, represented by the emergence of new media is changing communication environment and the pattern of the original. As a party, stick in the new era of public opinion within the bearer of the important task of guiding the main front. Spirit as an intellectual home, "Guangming Daily" is committed to being contemporary China's "Cultural Diary" and "academic journal." Innovative ideas and operational concepts newspaper, insist on reform with the times. Through the special issue, columns and news coverage of public opinion to guide the way innovation, increasing its capacity to guide public opinion.This part of the main chapters. The first chapter since 2005, the Guangming Daily newspaper thought the reasons for change; Chapter Combination "Guangming Daily", after the 2005 revision of the system, special issue, columns, page layout, and other factors, detailed analysis of public opinion to guide the Innovation of the newspaper; The third chapter summarizes the "Guangming Daily" public opinion to guide the experience of innovation, combined with existing problems of how to further improve the ability of party newspapers and public opinion to put forward opinions and suggestions.