The Design And Implementation Of Advertising Management System

Advertising with its myriad forms, exciting content to attract people’s attention andchanged my life with you. However, to carry out these complex advertising goodmanagement is that many advertising companies need for improvement. Advertisingmarket booming today, advertisement must be more careful planning of the businessmanagement, dynamic, and can timely understanding of advertising so as to timely ADoptimization. At the same time, advertising products marketing personnel also hopemore convenient understand advertising sales, can be used when needed to get thecompany advertising resources information, etc.As a company manager, more need toknow real-time, organization and deployment of the company’s advertising resources,can only to ensure the rational allocation and efficient use of company resources, toensure their own interests. Advertising companies ads can be accurately, at this point, tomatch with good advertising management system, combined with the marketing team,will be able to complete a variety of sales plan. Advertising management system underthe drive of the market, arises at the historic moment.J2EE-based advertising businessmanagement system will create their own advertising business database, and will designand implement advertising apply to advertising and a series of functional modules. Forlack of similar systems at home and abroad, relying on J2EE technologies mature use ofkey technologies J2EE research, primarily to achieve ad level positioning, ad type, thesize of the unified resource utilization and management functions. The system will befocused on advertising to make certain complex business processes analysis, and willanalyze the results instantiated in the analysis process, deepening advertising businessprocesses in order to make easier the work of the staff efficiency improved significantly.In the research of this subject, the author of advertising business management asthe main object of study, use of information technology and IT technology to buildJ2EE-based advertising business management system to solve problems.The system involved in the design of engineering research UML Unified ModelingLanguage in describing the system requirements as well as in the use of structuraldesign software. The problem analysis of this system USES the current popular andefficient object-oriented analysis method. Business object model is set up in the processof problem solving, help developers to better understand and master the business, saves the time of set up in the abstract and business model behind. In studies using UMLunified modeling language (UML) design system module and function, each will beconfirmed the function of data types, so to late development of advertising businessmanagement system can simplify the many processes, save time, improve thedevelopment efficiency.