Study On Sports Report Of Xinhua News Agency In All Media Era

China held the 2018 Beijing Olympic Games,which opened the curtain for China's full media sports news report.With the continuous development of new media technology in recent years,sports news reporting has diversified characteristics,the Xinhua news agency as China's state news agency reported,as the main channel of China's foreign,have a huge change in sports news reports,all media reports become reports now.Based on the analysis of the Xinhua News Agency sports news reports,such as the Beijing Olympic Games,the Rio Olympic Games,National Games in Tianjin,the Pingchang Winter Olympics and other sporting events reported,summed up a lot of characteristics and disadvantages of all media era Xinhua sports news communication,aiming at the drawbacks of suggestions,promote the development of sports news agency reported better.The first chapter of this article first discusses the concept of the whole media,and expounds the development of Internet technology to make sports report into the full media era.This paper enumerates several definitions of the whole media,and introduces the diversified sports reports in the full media era,and points out the characteristics of the full media coverage.The second chapter summarizes the sports reports of Xinhua news agency,introduces the organization and personnel team of Sports News Editorial Department of Xinhua news agency,and gives an example of the sports department's report content and application.At last,it points out the significance of sports report to the guidance of public opinion.The new features of the third chapter of this paper mainly on all media era Xinhua sports news shows are discussed,the characteristics of reports showing the way of compounding,content comprehensive,new media reports,vocabulary journalists reported versatile,modern technology.The fourth chapter of this paper makes a comparative study of the sports reports of Xinhua news agency and other media.The Xinhua news agency reports of sports and other domestic media Xinhua news agency has comparative objective and accurate,comprehensive,comprehensive reporting features;then with theinternational media were compared,the predictive reports and outside humanities is worth Xinhua Sports News reported the place of study.The fifth chapter discusses the media era Xinhua sports news' s advantages and disadvantages,and puts forward some suggestions on the development of all media era Xinhua Sports News reported on their own: carry out effective adjustment,cultivating journalists;the entire media age should be the development of financial media products,enhance the professional and the content of the story research reports,all media,strengthen basic level and depth of news report;focus on technological innovation,with technology leading sports news media era development.