| With the further development of the Internet Era,Internet technology has penetrated into many aspects of social life and has been used by the public and it has a profound impact on people's daily communication and interaction,and plays an important role in the expression of ideas at the same time.And micro-blog,with its easy to use?spreads rapidly and its grassroots,it meets the needs of the public to express their views freely and to vent their emotions in the use of network technology,formed a noticeable discourse power?Especially Sina micro-blog,its has become an important platform for public opinion,because of its users accounted for more than 80%of the total number of users of micro-blog,at the same time its discourse pattern and expression features also reflects the development direction of public opinion.The phenomenon of entertainment is one of the prominent characteristics of the micro-blog Era.The mass uses micro-blog to express themselves and express emotion because they eager to get rid of reality and get more attention.They use various dramatic and provocative rhetorical devices like narrative discourse and exaggeration and parallelism even the extreme expression and some no strict logical content to satisfy their inner desires and get psychological and spiritual pleasure,as far as to get friends resonance.They can become the active creator but not the passive recipient by this.Based on the "Wei Zexi incident" as an example,this paper analysizes of the entertainment phenomenon of micro-blog's public opinion by the means of content analysis method and so on.To explore the expression of micro-blog's public opinion entertainment and the characteristics of the network culture reflected in this phenomenon through the analysis means like summarizing and defining the public entertainment phenomenon,extracting of event related samples.Combined with the background of the times,thinking about the reasons for the emergence of micro-blog's public opinion entertainment. |
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