Research On The Internet Marketing Strategy Of LV Company

The media industry is a special industry,but like other industries,the media also need to marketing,but many people think that the media industry itself in the network environment,every day need to face a variety of media,it is in marketing,and For the media company,the so-called marketing in the end is marketing others or marketing their own,this is the the issue that current media company should consider.At present,China's media industry is in a new stage of development,the new concept is emerging,some new media,but also the traditional means of marketing has changed a lot,many companies in the process of selecting marketing channels,There is a marketing model,looking for the development of the company's new marketing model,so that the company's marketing play the biggest role.Based on the theory of marketing,this paper takes LV media company as an example,and analyzes the problems existing in the company to formulate the marketing strategy which is suitable for the company.Its purpose is to improve the market competitiveness of the company.The article first elaborated the research background and significance,research content and ideas,research methods and innovation.The media industry has a convenience which is different from other industries in the marketing aspects,that is,close contact with the Internet,how to use this platform for marketing,this article is trying to study the problem.And then lists the contents of this study related to domestic and foreign literature,and the introduction of the 4C and 4R marketing theory.Then it introduces the basic situation,advantages and future development strategy of LV media company,and sums up the problems existing in the aspects of product,customer maintenance and marketing channel,and then draws on the relevant marketing theory and constructs the actual situation LV's network marketing strategy,that is,product strategy,service strategy,channel strategy,cooperative marketing strategy.In order to ensure the effectiveness of the network marketing of LV media company,this paper puts forward the specific safeguard measures of the implementation of the marketing strategy of the company to ensure that the company can seize the opportunity and play the advantages of the company in the fierce market competition and improve the company's market competition force in the future.On the basis of the research,this paper summarizes the value of LV network marketing strategy for other media companies.The media companies must combine the marketing and the network with the Internet and new media technology on the basis of the traditional marketing mode,In order to achieve the best marketing results,and want to continue to grow and develop,we must use new media technology to expand the company's business,seize the opportunity to spread the positive energy as the goal,always remember our own social responsibility,to create their own specialization service brand.