Who Built The World

Agenda setting this thesis studied the effect of the mass media is important to the theoretical paradigm.In recent years,with the continuous development of media technology and the deepening of the theoretical level,the agenda-setting theory in the enrichment and development also begin to show some defects.Especially with new media technology development,the network of the new media environment,the technology of openness,interactivity and real-time information transmission in the process of the selective get unprecedented strengthening,agenda setting affects the notion of public opinion began to change,the public on the network on the network issue,consciously and unconsciously.Changes in the environment of spread to agenda setting theory has encountered unprecedented challenges,in the traditional sense of mass media agenda-setting function of weakening in the vast amounts of information dissemination.What holds the network media discourse,agenda setting under the Internet environment has become a new topic.Network technology has broken the traditional transmission mode and technological factors in the new media has played a more important role in information environment.Media technology itself has become a "gatekeeper" can not be ignored.The inequality under the background of information technology,technology quietly with agenda-setting is essentially a cyberspace reproduction of electronic settlement.In this paper,we study the evolution and spread of the starting point is to spread technology to explore new environment on the basis of environment change agenda setting theory of change.Therefore this article mainly from the Angle of technology criticism to reflect on the power control problem under the network environment,network agenda setting an don't ignore the explicit and implicit agenda-setting power.In this paper,the body part of more than thirty thousand words,including three major parts:The first part mainly examines the technological changes brought by new media information dissemination environment,at the same time the traditional agenda-setting theory ignore the problem carried on the brief discussion.The author focuses on the lack of information to the era of information overload,and think that it is the core element of the traditional media agenda-setting function failure.Through the analysis of the Internet media properties,for below to explore discourse transfer and provide definition and support for new features.Second part start on,the essay discusses the change of agenda setting,network features will rise unprecedentedly audience,traditional media agenda-setting is starting to get the audience choice and failing.Network at the same time given voice and audience form different groups by interaction,mainly on community opinion leaders on bottom-up reverse agenda setting.Especially in the developing world,practical problems easier to transfer into web rage form spread the negative emotions and issues.The third part is discussed from the perspective of macro agenda setting in the network era change,probing into the cause of the change.Personal agenda setting specific representation in fact is the embodiment of the Internet technology ideology behind it.The subtle influence of media technology itself with the public perception,under the background of imbalance in the spread of ability communication means,hidden by technological monopoly of transverse agenda setting in the world.These problems involves multiple disciplines and theories,the author only limited ability to try to from their own observation,through the analysis described the grand question.Some problem is not from the network medium,but connected with the network,there can be a reference value,which on the other hand,there are concerns and thinking presented in this paper is not alarmist.