Internet Users In Our Network Communication Agenda Setting

Agenda-setting is one of the important theories of the Mass Communication and the Agenda-setting function is one of the social functions of the Mass media. It influences the public by promoting them to be concerned with the given topic, constantly advising them what to think and how to think.However, Agenda-setting was put forward in the traditional communication period. Under the new communicative condition of the rapid development of Internet, Agenda-setting has changed. Internet can provide relatively free communicative space. There is no close restraint of the roles, and any network users can become communicators and publish information according to their own interests and needs for dissemination. Therefore, the agenda is no longer the patent of the mass media; anyone with communicative ability can set agenda. This agenda is"Netizen Agenda-setting".First, the author makes the contrast of netizen agenda-setting with network agenda-setting to introduce the analysis of the netizen agenda-setting. The purpose is to search the establishment of the netizen agenda-setting, the significance which the netizen agenda-setting means to netizens, the positive effect what netizen agenda-setting interact on the media agenda-setting, and the realistic meaning the netizen agenda-setting means to the social democracy. Then, the author points out the limitations, the negative effect of netizen agenda-setting. In the end, the author also gives some suggestions on how to adjust and guide netizen agenda-setting.