A Research On The Problems And Countermeasures In The Training Of Tour Guide Talents In Ganzhou City

Talents have always been a key factor restricting the development of the tourism industry.The competition in the tourism industry is ultimately based on the competition of tourism talents including tour guides.With the acceleration of the construction of regional cultural tourism center cities and global tourism programs in Ganzhou City,the existing tour guide talents are far from meeting the needs of the rapid development of Ganzhou culture and tourism industry,and have become the bottleneck for the development of Ganzhou culture and tourism industry.The relevant research in this paper will help to alleviate the shortage of high-quality tour guides faced by the rapid development of the cultural and tourism industry in Ganzhou,improve the overall quality and good image of the tour guides in Ganzhou City,and improve the overall quality of the cultural tourism industry in Ganzhou City and accelerate the construction of the area.It is of great significance to promote the development of tourism in the whole city of Ganzhou City.First of all,this paper describes the background and significance of the topic,research ideas,research content,research methods,research technology routes,relevant basic theories and other contents.Through a large number of literature research,the author writes domestic and foreign research reviews and defines the concepts related to the tour guide talent,expert tour guide and so on.Secondly,by means of field visits,in-depth interviews and other methods,the current situation of guide talents in ganzhou city and the current situation of guide talents training are analyzed,and the current situation of guide talents in ganzhou city and the main problems in the process of guide talents training in colleges and universities are summarized.Finally,together with the present situation of ganzhou city tour guide personnel and guide the problems existing in the talents training in university,put forward by the government to increase attention to guide the talent strength,play the role of the main body in the tour guide personnel training in colleges and universities,travel agencies to strengthen the attention and training of in-service guide,the guide industry organization should guide management and guide training and play a role of guide its five aspects to optimize the ganzhou city tour guide personnel training,in order to ganzhou city tour guide training talented and provide some references.