Research On The Market Operation Of Xichang Bohai Wetland International Marathon From The Perspective Of Value Chain

In the national fitness events,decentralization policy background and the "marathon" boom,although China Marathon has achieved certain development,but the market is still in the initial stage,there are still many problems,especially the management concept and marketing concept,and the research on marathon scholars in China mainly concentrated in security and influence events organization,research on the operation of the marathon market is relatively small.Under this background,this paper uses literature,expert interviews and other research methods,and analyze the value chain theory based on the events of the operation of the market based on the current situation,find the problems,and put forward the countermeasures to improve the operation of the market competition the main conclusions are as follows:First,the events of the "government led,market operation" mode of operation is reasonable,but in the operation of the market management is not perfect.Government support for the marathon development is essential,so in the process of promoting the transformation of government functions,adhere to government led,and gradually reduce unnecessary government intervention,the establishment of independent accounting independent management,market-oriented operation mechanism,self financing.Second,the competitions and service levels continue to improve,but there are still some problems in the service details,should be paid more attention to,by improving the quality of competition and the overall level of competition and improve the competition service quality evaluation system means constantly improve the event service.Third events have made some achievements through the development of the market,but the market development efforts is not enough,the events affecting the economic benefits and social benefits to a certain extent.The organizing committee should intensify the market development,the formation of effective market development team,and constantly improve the match efficiency.Fourth,although the event has certain effect in marketing,but also should strengthen publicity and constantly improve the overall marketing strategy competition.Through the development of reasonable competition,establish a complete system of image recognition,carry out more special events and event themed activities for perfect price strategy and continuously enhance the competition awareness and influence,promote city sports,tourism and related industries,and promote the development of sports investment to a certain extent.Fifth,the event should be integrated resources to strengthen the integration of the tourism industry,civil run group organizations and public welfare organizations andother related industries,to promote the depth of sports consumption,extend the value chain of the event,the value of the game to achieve continuous appreciation.