The Phenomenon Of Trans-boundary Communication Of Sports Stars From The Perspective Of Field Theory

In recent years,more and more sports stars have moved from “sports circles” to“political circles”,“business circles” and “entertainment circles”.The trans-boundary communication phenomenon of Chinese sports stars mainly presents the following four characteristics:The type of the field is gradually subdivided;The number of people participating in trans-boundary activities has increased year by year;The mode of communication is diversified,and the consumption demand of the audience is increasing year by year.From this we can see that under the background of political and economic reforms,the attributes of Chinese athletes have gradually changed from "planned athletes" to "integrated athletes".It is a general trend for sports stars to spread their personal image,promote sports and active sports culture through trans-boundary communication activities.Based on the theoretical model framework of Bourdieu's field,habitus and capital trinity,this paper analyzes the ways and paths of sports stars' trans-boundary communication activities,and discusses the complex relationship between the actors in the different field from diachronic and structural aspects.From the five aspects of entering the political arena,entering the business world,participating in the variety show,and participating in public welfare,this paper selects eight sports star cases to discuss their trans-boundary communication behavior.Furthermore,the social and social problems arising from the integration and friction between the fields in the process of political communication,commercial communication and cultural communication involving sports stars are put forward.It is intended to point out that the personal development of sports stars is inextricably linked to the relationship between the various actors in the field and the habits of the sports industry.The increasingly common phenomenon of trans-boundary communication among sports stars is the result of the interaction of the field,habitus and capital.The phenomenon of trans-boundary communication of sports stars has promoted the wide-ranging promotion of sports and injected new vitality into the sports culture industry.At the same time,it also caused problems in the system and market conflicts,excessive competition in the industry,excessive pursuit of fans,generalization of entertainment,and excessive consumption of sports star privacy.These problems are hindering the developmentof sports people and the construction of sports culture.Therefore,it is urgent to solve the current problems from four aspects: legal revision,team operation,personal construction,and media communication.The development of sports needs to be created and maintained by the state,society and individuals.Whether the capitalists of the society can jointly invest and share the benefits depends on whether the trading environment between the fields is linked and inclusive,whether it is orderly and fair.The state,sports stars and social capital parties can only play and realize the function and value of capital by adhering to the principle of mutual respect and symbiosis.