Research On The Communication Of Niche Sports Events From The Perspective Of Field Theory ——Taking World Chase Tag Competition As An Example

In recent years,with the continuous development of the sports event industry,niche sports have received more and more attention and popularity,and such events have also become the focus of competition in commercial development.Under the media technology blessing of the online video platform,the dissemination of niche sports events breaks the previous dissemination restrictions,and has the independent discourse power of dissemination,so that the main body of dissemination begins to produce content independently.The emergence of the World Obstacle Chase Contest has broken the dissemination influence of the original niche sports events.Although it has been well received by the Internet audience,there are still many problems in the subsequent development and dissemination of its events.This paper uses the method of bibliography and content analysis to summarize the characteristics of the dissemination of niche sports events by classifying them.Taking "Field Theory" as the theoretical basis,this paper analyzes the development status of the world obstacle chase events from the perspective of communication content,communication form,communication audience,etc.,and finds that the communication content is not rich,the communication form is single and the communication channels are limited during the communication process of the event.,the lack of interaction between the main body of the event communication and the audience.The influencing factors of the World Obstacle Chasing Competition are summarized from the external and internal fields respectively.The external field is economic,cultural,technological and other factors,and the internal field is the habitual influence of the practice subject.Combined with the "capital" in the field theory,this paper analyzes the dissemination of the Beijing Winter Olympics,and provides some dissemination inspirations for niche sports events,which are used as the basis for making recommendations.and improve the training of professional talents;2.Extend social capital: strengthen interaction with audiences and invite cross-disciplinary stars to join;3.Suggestions for realizing the integration of various communication forms and communication channels.All these provide theoretical support for the development and dissemination of niche sports events,and then realize the promotion of niche sports and the sustainable development of niche sports events.