The Research Of "Web Stars" Under The Theory Of Carnival In China

In recent years, the appearance of "Web Stars " and the trend of prevalence of "Web Stars " created a new myth of network. All kinds of " Web Stars " spread actively in the BBS, Blogs and Information Sticking with the help of the exclusive advantages of Internet, and "Web Stars" has become the most eye-catching stars in the virtual world. The "Web Stars" mentioned in this paper refer to this kind of people who firstly publishes or is opened his relevant information or behavior (through the text, graphics, video, etc.) in order to obtain attention and popularity on the web. Meanwhile, the transmission of this kind of information and behavior itself or its influence leads to the carnival in the cyberspace because that kind of information and behavior itself or its influence has considerable subversion. "Web Stars " is gradually becoming a special kind of phenomenon, deducing the debate in the cyberspace again."Web Stars" have the characteristics of Carnival which namely, refer to folk humor, the prevalent subversion, banter, and the liberation of discourse in the ritual of putting on crown and taking off crown in Bakhtin's theory of Carnival and so on. They release the depressed discourse and show their unnoticed figures through special communication routes in the cyberspace in which the function of "gatekeeper" is weakened.The behavior of rebelling against the tradition by expressing themselves, displaying their personalities, being intoxicated with the overthrowing the authorities and deconstructing the works of the elite not only reveals the carnival spirit, but also defines the mass culture of network era.This paper employed these cases, in which "Web Stars" became popularity such as sister Fu Rong, Hu Ge and the Leader Brother, using comparative analysis and deductive reasoning methods to make some more comprehensive commentary and analysis on the phenomenon of "web stars". Meanwhile, the phenomenon of "Web Stars" was placed in the field of carnival theory and used a new kind of brand-new angle to analyze this unique phenomenon of network transmission, discussed the expression form and representative activity of "Web Stars" in different stages and in the end drew a conclusion that the birth of "Web Stars" is not simply performance and show, but the practice of new subversion of mass culture in the network era and new performance of mass culture under carnival wave.