Between Sports And Entertainment: A Study On The Cross-border Communication Of Sports Stars

With the development of the times,sports stars have become an important role in the cultural stage of our country and around the world.The large number of emergence of sports stars cross boundary phenomenon at present is the result of the political opening and the market economy.They flexibly shuttle between sports and entertainment,not only showing a richer star image,but also producing more varied media texts.As a result,sports stars are often in their multiple relationships,such as self,others,history and audience,and cross boundary is often accompanied by fusion and conflict,in which there are all kinds of intersections of varied texts and frictions of various forces.This article is divided into four chapters.The first chapter untangles the history and current situation of sports stars'cross-border phenomenon,and analyzes the objective factors of sports stars entering entertainment thoroughly.The second chapter reveals the inherent logic of sports stars' cross-border into entertainment.It not only explains the relationship between sports and entertainment,but also describes the relationship between the sports stars as the text and other various texts in the transboundary spreading.It illustrates the intertextual relationship between sports stars and other texts as well as the whole social background,along with the various intertextual techniques involved in the transboundary spreading.The third chapter analyzes the social motivation of sports stars' cross-border entertainment.The innovation of the program form,the demand of the value of sports stars and the changes of the audience's consumption demand all have promoted the cross boundary behavior of sports stars.In a word,they can not only provide means and power for ideological control,but also offer resources and strategies for the entertainment and consumption of the public,and become the field of multi discourse writing.The fourth chapter dialectically expounds the social effects of sports stars'cross-border entertainmerit.The promotion of social openness makes sports stars no longer restricted by the established identity,and their Transboundary spreading reflects the two-way interaction and meaning construction between people,societyand culture during the period of social transformation.The conclusion part points out that the transboundary behavior of sports stars is spreading the professional spirit,which was limited in the field of sports,to daily life,and has a positive impact on the audience.But the inherent conflict between the logic of sports and the logic of entertainment is natural as the cross boundary behavior of sports stars is unavoidable to be over entertained under the stimulation of the commercial power.The commercial logic dominates the features of the transboundary behavior of the contemporary Chinese sports stars.