A Study On The Sports Participation Behavior And Optimization Of The Elderly In Rural Areas From The Perspective Of Rural Revitalization Takes Ningxiang City

Rural vitalization is one of the core measures for China's future development,prosperity and prosperity,which is also determined by China's national conditions of being a big agricultural country.It indicates that the issues of "agriculture,rural areas and farmers" will be put into the daily work of governments at all levels.As the aging trend of the society is gradually prominent,the ranks of the elderly in rural areas are growing,and the basic self-support of the elderly in rural areas is difficult to sustain,while the implementation of the social "other support" has no attention,which is also an important cause that the elderly in rural areas have become in urgent need of attention.Among the elderly in rural areas,sports have gradually evolved from a means of "strengthening the body" into a combination of leisure and recreation,communication between neighbors,anti-aging,and emotional release,etc.It is playing an increasingly important role in the health and old-age care system for the elderly in rural areas and a necessary part of rural revitalization.By means of literature review,field investigation,PEST analysis,interview and other methods,this paper discusses the development of sports undertakings for the elderly in rural areas from the perspective of rural revitalization.This paper selects ningxiang city,one of the strong sports counties,and selects 508 elderly people in rural areas who are over60 years old and participate in sports activities,male and female being243/265 respectively.On the basis of mastering the information of sports participation of the elderly,this paper further analyzes the macro environment they are in,and proposes some optimization paths according to the existing problems.The research shows that the macro environment of sports development for the elderly in rural areas of ningxiang has been improved,including the attention of the national government,the opportunity of the new normal of the economy,and the improvement of public sports services in rural areas.Therefore,according to the actual situation of sports participation of the elderly in rural areas of ningxiang,the following Suggestions are put forward: 1)accelerate the implementation of sports policies and formulate specific policies;2)promote the formation of sports habits and expand the participants;3)increase investment in sports and arrange fashion projects;4)deepen urban and rural sports governance and optimize the management system;5)improve the sports guidance system and strengthen the talent team.