Research On The Policy Text Of China's Sports Industry

In October 2014,the State Council issued "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption",which established the status of a new growth point for the national economy of the sports industry.The development of sports industry and the promotion of sports consumption have been included in the planning of national economy and social development.The transformation of people's consumption patterns has ushered in opportunities for the development of Chian's sports industry,and also brought challenges for the development of Chian's sports industry.The development of the sports industry is affected by both the market and policies.Sports industry policy involves not only the mutal selection,collocation and construction of different types of policy tools within the policy text,but also different functions in the industrial value chain.This paper adopts research methods such as literature,content analysis,and comparative analysis,etc.It takes 77 sports industry policy texts promulgated at the national level since the reform and opening up as research objects.From the dual perspective of policy tools and industrial value chains,starting from the two dimensions of the basic policy tool X dimension and the industrial value chain Y dimension,combining with the policy content analysis method,this paper makes a reasonable examination,classification,content unit coding and quantitative analysis on the content of sports industry policy text.This paper studies the characteristics and changes of China's sports industry policy,and tries to find out the problems existing in China's sports industry policy,so as to propose a rational policy guidance for the optimization of China's sports industry policy.Research concluded:(1)From the overall point of view of sports industry policy text,the use of supply-oriented policy tools is insufficient,the use of environmental policy tools is excessive,the use of demand-oriented policy tools is missing,and the use of industrial value chain is unbalanced.(2)From the perspective of x-axis:in the application of supply-oriented policy tools,sports venues and facilities and sports personnel training are mainly used,and the proportion of sports science and technology support and sports public service is not high;in the application of environmental policy tools,attention is paid to the use of strategic measures and policy tools,and the use of sports property protection,tax preference and financial services is insufficient;in the application of demand-oriented policy tools,sports communication policy tools are mainly used,the use of two policy tools of trade control and sports procurement are seriously insufficient.(3)From the y-axis perspective:investment accounts for the highest proportion in the industrial value chain;R&D and consumption account for a reasonable proportion in the industrial value chain;sales account for a low proportion in the industrial value chain;and production accounts for a seriously insufficient proportion in the industrial value chain.(4)From the perspective of two-dimensional analysis of policy tools X and sports industry value chain Y:in the supply-oriented policy tools,the proportion of investment is the highest;in the environmental policy tools,the proportion of investment,R&D,sales and consumption is relatively reasonable,but the use of production tools is the relatively low;in the demand-oriented policy tools,the use of all links in the industry value chain is not obvious,especially in the production links,which is missing.The main countermeasures put forward in this paper are as follows:(1)optimize the supply mode of sports industry in combination with the actual needs;(2)reasonably allocate the internal factors and adjust the use of environmental policy tools;(3)expand the market and make up for the lack of demand policy tools;(4)optimize the combination and improve the dual effectiveness of policy tools and industrial value chain.