Study On The Changes Of Policy Of Sports Industry In China

Along with the continuous development of China’s sports industry, sports industry related theory and sports industrial policy problems become one of the hot topics in the domestic academic research, but systematic study on China’s sports industry policy change is relatively weak. In this paper, literature, historical research, expert interview, logic analysis and comparative study methods, policy studies and related theory based, systematic study of the China sports industry policy change. The main conclusions are as follows:Conclusion 1:sports industry policy of sports industry in developed countries and the United States, Japan, and Europe, the main characteristics of performance:first, policy system more perfect, the focus of policy relatively prominent; second, sports industry policy to finance and tax policy; third, to fitness leisure service industry to give more preferential policies; fourth, due to the different national conditions, the focus of sports industry policy is also different, but countries in terms of policy means greater use indirect means of market and less likely to use direct administrative measures.Conclusion 2:on the development of the sports industry has role in promoting innovation of the meta policy as the main sign. Since 1979, so far, the policy change of China’s sports industry experienced "preliminary exploration", "positive start, comprehensively promote, relative stagnation" and accelerate the development of the five historical periods. Allow and encourage conditional sports programs and institutions to carry out sports activities, is the main content of the preliminary exploration stage policy; in the promotion of the reform of social sports, comprehensive development of economic functions of the sports policy actively started"; in order to adapt to the socialist market economy as the goal of reform, the sports industry policy construction comprehensively promote, sports industry policy system preliminary After Beijing’s successful Olympic bid in 2001, with the focus on sports work phase transfer, the sports industry policy change "relative stagnation"; after 2010, the State Council have issued guidance for the development of the sports industry in China’s comprehensive policy document, marking the new stage of the development of sports industry in China entered the "speed up the development of".Conclusion 3:one of the basic features of China’s sports industry policy changes:with the continuous adjustment of our country sports industry policy objectives, policy number will continue to increase, policy level and the continuous promotion of policy content and constantly enrich and the policy system of sports industry in China increasingly good; but there are still policy subject is to be further clarified and policy "short board" to be overcome in the further, policy tool remains to be further implemented.Conclusion 4:the changes of China’s sports industry policy factors has the following characteristics:(1) in the main body of the policy change on the one hand, the performance from the central layer facing the extension of local level, on the other hand is transformed from the sport administrative department under the State Council a mainly to multi sectoral participation; but generally dominated by government, policy subject is too single pattern has not changed; (2) of the policy object changes has obvious stage characteristics, with the adjustment of the different historical stages of the policy goal, the policy and management object also change accordingly.Conclusion 5:the interaction of internal and external dynamic is the main characteristic of our country sports industry policy change dynamic mechanism, external power mainly comes from the central major decision on Reform of economic system, macroeconomic policies and industrial policies, sports development and reform, it mainly from the development of sports, sports system reform and development of the sports industry internal demand.Conclusion 6:the path of the reform of the sports industry policy is the main line of reform, with the main characteristics of two main characteristics of random and gradual.For the further improvement of the new period of our country sports industry policies, accelerate the development of the sports industry, this paper suggests:first, to further clarify and improve the sports industry of our country of the policy subject; second, further optimization and implementation of promoting policies related to the development of sports service industry in China; third, strengthen the follow-up study of the relevant basic policy and specific policy, further enrich and perfect the policy system of the sports industry in China.