A Study On The Discourse Right Of The Mainstream Ideology In Colleges And Universities In The New Era

Mainstream ideology voice plays an important,role in the development of the ideological and political education of colleges and universities.Only colleges and universities grasp the ideological voice,can they cultivate students' correct ideological and political quality.Although the academic study of ideological discourse has obtained many important results,but the mainstream ideology voice still has some problems,such as the weak of timeliness,the weak of cognition,the weak of attraction,the weak of acceptance and the weak of practice forces.So,the research on mainstream ideology voice has important theoretical significance and practical significance.Based on the great background of the new era,this paper first defines the concepts of "mainstream ideology","discourse right" and "discourse right of mainstream ideology in universities".Secondly,the dissemination mode of the mainstream ideology discourse and the psychological characteristics of the audience are mainly introduced.In addition,this paper expounds the opportunities and challenges of the discourse power of the mainstream ideology in Colleges and universities.Then,from a realistic point of view,the dilemma of discourse power of mainstream ideology in Colleges and universities is discussed: conservative discourse subject weakens the timeliness of mainstream ideology,inadequate discourse innovation weakens the cognitive nature of mainstream ideology,backward discourse mode weakens the appeal of mainstream ideology,polarization of audience groups reduces the acceptance of mainstream ideology,poor discourse effect leads to mainstream ideology.Stream ideology practice weakened.Finally,it elaborates the construction of the discourse power of the mainstream ideology in Colleges and universities in the new era.The specific construction paths include: improving the main body ability,forming a powerful discourse team,renewing discourse content,creating discourse expression with Chinese characteristics,innovating discourse mode,building a multi-directional interactive discourse platform,closing to the discourse audience,creating a rational voice discourse atmosphere and enhancing discourse effect.Then,building a peer-oriented education environment.