| TV media play an important influence in the process of college students’ growth,especially important to its values.Since the new century,Chinese TV programs have developed rapidly.It shows a professional and brand-oriented development pattern,but there is still a trend of pan-entertainment.There is some wrong value orientation that conveyed is not to the formation of college students’ values of the program.The youthful TV open class "Voice" invites elite representatives from all walks of life in the military,science,education,culture and art to guide students to think,and explore the meaning of life and the value of life in the process of sharing and interacting with the program.It also gives guidance to the life of the college students and nourishes the soul and the guidance of values.The TV open class "Voice" has a positive impact on the values of college students in many aspects.At the same time,it is useful to explore how TV programs can play the role of social education and assume moral responsibility and how media education combines with college students’ value education.This paper,through the questionnaire survey data and the interview results to analyze the influence of the TV open class“Voice”to college students’ value.The survey results show that the "Voice" program has received extensive attention from the college students,and has an important impact on the values of college students.So,it has been loved and praised by the college students.Combining the influence of the case study of the "Voice" program on the values of college students,the following conclusions are drawn.The "Voice" program introduces value to college students through high-quality role models,stimulating their scientific enthusiasm,guiding them to correctly understand scientific values,and disseminating cultural values through various art forms,enhancing their cultural sensibility and appreciation,guiding them to correctly treat traditional culture and foreign culture;conveying the patriotic spirit and patriotism to stimulating patriotic feelings of college students.The "Voice" program helps college students to establish patriotic ideals,motivating college students to practice patriotic behaviors;guiding college students to think about the value of life,facing the suffering of life,and realizing the "meaningful existence".Through the guidance of the moral model,it stimulates the moral emotions of college students,enhancing moral consciousness,and sublimating the moral realm.The "Voice" program leads students to fear life through the life history Exist,exploring the meaning of life and realizing the value of life.Under the influence of the "Voice" program of college students,this paper proposes the construction strategy of college students’ values education under the influence of the program by the subjects of colleges,teachers,parents,media,society,etc.In the aspect of scientific values,we should stimulate college students’ enthusiasm of seeking knowledge and guide them to pursue "rational pleasure".In the aspect of cultural values,we should select high-quality multi-culture for college students to lead the culture to be beautiful.In the aspect of patriotic values,we should optimize the carrier of value education and give full play to the effectiveness of self-education.In the aspect of life values,we should guide college students to pay attention to the meaning of life and build a better life in many ways.In the aspect of moral values,college students should be helped to sublimate the moral realm and show the leading role of the moral role model.In the aspect of life values,we should guide college students to create the value of life in order to stimulate self-transcendence.The TV open class "Voice" conveys the "good voices of thought" to the youth with mainstream values,and promotes the main theme of the times,which has positive significance for youth development and social progress.Through the in-depth interpretation of the impact of the "Voice" program on the values of college students and the inspiration of education,the paper helps TV media to better plays its social education function greatly with schools and families,and they provide value education jointly for college students.The correct value guidance,good multi-dimensional environment,and high-quality educational resources promote the healthy development of college students’ values. |