Research On The Development Trend Of Online Public Opinion

Online public opinion is not only an important channel for the party and the government to collect public opinions,but also a subject involved in many disciplines.General Secretary Xi Jinping has pointed out that the Internet should become a new platform for cadres to communicate with the masses,a new approach to learn about the masses,to help them solve their problems,and a new channel to promote people’s democracy and accept people’s supervision.To continue to play a leading role in public opinion,the CPC must keep pace with the times to improve the ability to guide public opinion,and theoretically enrich the research on public opinion,especially the public opinion achievements in the era of mobile Internet.Domestic public opinion research began in about 2000,especially in 2003,the SARS epidemic caused panic among the people.Leaders of the Party and the state began to understand public opinion from the Internet,which symbolized the recognition and attention of high-level on the Internet public opinion,and also marked the beginning of a substantive role in public opinion reflection and supervision.Since 2010,China has entered the era of mobile internet.Innovation and upgrading of mobile terminals have become the main field and collision point of Internet companies.The number of Chinese netizens,especially mobile phone users,is increasing year by year.The characteristics of Chinese netizens are obvious younger age and lower educational background.From these two characteristics,it can reflect the emotional and explosive of online public opinion events.People’s Daily Online Public Opinion Data Center(formerly known as People’s Daily Online Public Opinion Monitoring Office)is one of the earliest institutions in China to monitor public opinion.As a mainstream media monitoring institution,it is inthe leading position in the field of public opinion monitoring and analysis.In this paper,the author takes the important public opinion reports of the People’s Daily Onlineas the research,which has important theoretical and practical significance for exploring the basic trend of the development of the public opinion.This paper takes the important public opinion report(2011-2016)of People’s Daily online public opinion monitoring room as the material for research.Based on the literature research method,this paper studies the construction of detailed categories of public opinion reports on the People’s Daily Onlinethrough content analysis.According to the catalog,the author describes the contents,types,data sources,opinion bias,and keywords according to the general steps of content analysis,and makes a statistical analysis of the data by using mathematical statistical methods and tools.It draws three main conclusions:(1)Micro communication reshapes the new ecology of Online public opinion,and new media becomes the New outbreak positions of public opinion events;(2)The governance of cyberspace turns to cybercommunity;(3)The subjectivity of citizens’ Cyberpolitical participation is strengthened.This study draws lessons from the advanced experience of the research on Online public opinion at home and abroad and the general operational steps of the content analysis method.By constructing a catalogue to make descriptive statistics on the various indicators of public opinion report,the author analyses the current situation and basic characteristics of the development of Online public opinion,and explores the fundamental force to promote the development of Online public opinion and the basic tendency of the development preliminarily,hope this can put forward some feasible suggestions for the response of Online public opinion.