Research On The Phenomenon Of Public Participation In Online Public Opinion Reversa

Some scholars are pessimistic about the research topic of "public opinion reversal" :either they think that the frequent occurrence of public opinion reversal is harmful,or they think that public opinion reversal often has the element of news reversal,which greatly reduces the value of news and causes confusion and disorder in the public opinion field.Behind this kind of understanding,it may reflect that there are still relatively few studies on the positive and positive effects of the reversal of public opinion and the public’s attempts to express their interests with the help of public opinion participation.The author believes that the public is undoubtedly the fundamental subject of public opinion,both in terms of base number and influence.As a special phenomenon in the development of public opinion movement,the subject of the phenomenon is undoubtedly the public.The public’s absorption and response to the explosive development of new media technology are continuously promoting the occurrence of public participation network public opinion reversal.In fact,only by studying the new phenomenon of participatory public opinion reversal that the current public originates from participatory culture,and further analyzing its environmental background,existing problems and manifestations,such as its "basic environment","performance phenomenon" and "occurrence process",can we better analyze the current frequent online public opinion reversal phenomenon,dig deep into the problems,and give corresponding positive countermeasures.From the perspective of public awareness,the awareness of public opinion participation in the new media era is closely related to the positive expression of the correct position and the competitive intention to win the recognition of others.The advantages,rights,psychology and attention trend of the public in the field of public opinion are likely to become invisible hands in the world of public opinion to a certain extent,show the influence of the public,and produce a series of public opinion reversal phenomena around the public and the related occurrence process,leading public opinion to a different or even completely opposite side under the joint action of multiple factors.From the nature of the public opinion reversal,the root and path of the public participation public opinion reversal are different from the traditional research in the sense of fact change reversal,deliberate planning reversal,media report reversal and other public opinion reversal forms.What it emphasizes is a series of influences and changes brought about by the public’s own emotions,psychology and opinions on the public opinion object,the development of public opinions and the competitive pattern of the public opinion field.These influences and changes will form and dominate the public confrontation in the field of public opinion,and public opinion will then reverse.In the research context,the basic environment,performance phenomenon and occurrence process oriented by the public subject are the three main research paths of the public participation network public opinion reversal phenomenon.The basic environment is not equal to the media environment.It tends to refer to the systematic environment under the transformation of public rights,including the definition of concepts related to public opinion,the description of environmental characteristics of the world of public opinion,and the environmental changes of public opinion reversal in the new media era.The general public advantages related to this basic environment also need to be emphasized.The expression phenomenon includes three levels,namely,the public’s emotion,the public’s psychological migration tendency and the polarization of public opinion deviating from the facts.These levels not only reflect the public’s psychological state and psychological effect,but also reflect that public behavior is vulnerable to interference by opinion leaders,emotions and algorithms,that is,the expression of the alienation of public opinion.The analysis of the occurrence process attempts to outline the dynamic movement process of public opinion reversal around the focus link point under the framework of public attention competition,including specific occurrence foundation analysis,development and change analysis and occurrence direction analysis.In addition,the study of the public participation network public opinion reversal phenomenon is also inseparable from the organic combination of the public perspective and the media perspective,which helps to explore new solutions to the public opinion reversal problem from multiple perspectives,such as public media literacy,news professionalism and intelligent media algorithm.Therefore,this paper finally combs the practical thinking obtained in the process of studying the phenomenon of public participation network public opinion reversal,including the lack and cultivation of public media literacy in public opinion reversal,the re examination of news professionalism,and the intervention and optimization of algorithms.As for the viewpoint proposed in this paper,the author hopes to express that the reversal of Internet public opinion is not completely controlled and influenced by news events,media agenda setting,mainstream public opinion and other factors through this analysis and research.On the contrary,the emergence of new media has changed the public opinion participation from the indirect participation of the media in the system to the direct participation led by the public."Public participation" has become a more prominent form and phenomenon of public opinion reversal in the current new media environment.On the other hand,due to the empowerment of new media in the period of social transformation,the general public already has a great say,which is enabled by the constantly updated and iterative media technology.In the past,the public,who was described as the weak in the traditional media "Bullet Theory",collectively mutinied into the strong in the field of public opinion,and has a great guiding power.The public is filing,commenting In the process of dealing with and directly participating in the reversal of public opinion,many problems worthy of attention have been highlighted,which provide valuable research opportunities and paths for the author,and help to have a new understanding of the link relationship between the public and public opinion in the process of public participation network public opinion reversal.In terms of research methods,this paper mainly adopts the case study method,selects three representative,typical and realistic Internet public opinion reversal events that all occurred in 2021 as research cases,and makes an analysis based on fresh facts.These three cases have an intuitive and important help to clarify the phenomenon of public participation network public opinion reversal and to analyze the public’s overall power in public opinion reversal.In the process of analysis,the text analysis method is appropriately adopted to conduct semantic research,analyze the text of relevant cases in Sina Weibo,and discuss the text problems in the public participation network public opinion reversal phenomenon through hypothetical analysis.