Research On Evaluation And Integration Of Sports Tourism Resources In Yan'an City

Yan'an City is China's famous red revolutionary holy land.It has an extremely important position in the modern and contemporary history of China.It has accumulated a profound red cultural heritage in the history of Chinese revolution,and also left a lot of precious red tourism resources.Yan'an City is rich in revolutionary tourism resources and unique scenery in northern Shaanxi,which is very attractive to tourists.Combining the two tourism resources of Yan'an and combining the advantages of the two kinds of tourism resources not only enriches the revolutionary spirit of Yan'an,but also enhances the enthusiasm of tourists' participation in sports tourism,so that the mind and body of tourists can develop harmoniously.Based on the previous studies,this paper makes a statistical analysis of the participation of public sports tourism in Yan'an City through the investigation and research,and constructs the evaluation index system and evaluation model of sports tourism resources in Yan'an City,using AHP,processing and analysis of the data,the main results are as follows:1.We constructed an evaluation index system for sports tourism resources.The evaluation index system is mainly composed of three parts: evaluation comprehensive layer,evaluation project layer and evaluation factor layer.Among them,the evaluation comprehensive layer includes three parts: sports tourism resource value,geographical environment condition and sports tourism development condition.The evaluation project layer consists of 11 indicators such as sports culture value and ornamental value.The evaluation factor layer consists of 18 indicators such as popularity and strangeness.2.The comprehensive evaluation value of the quantitative evaluation of sports tourism resources in Yan'an City is 7.7254.According to the criteria for classification of tourism resources in the classification,investigation and evaluation of tourism resources(GB/18972-2003),the sports tourism resources in Yan'an belong to four.level.3.The development of leisure sports tourism resources in Yan'an City not only has the advantages of excellent tourism city,tourism foundation,regional characteristics,city brand,but also many problems,such as lack of basic research and work support,macroplanning and guidance,and introduction of professional talents.4.In the process of developing sports tourism resources in Yan'an,it is necessary to adhere to the principles of enhancing economic effects,protecting the ecological environment,and coordinating and coordinating development.It is also necessary to implement government guidance,improve the legal system,shape brands,strengthen the construction of publicity channels,and strengthen professional talents.Through pricing and promotion strategies,finds ways for sustainable development in the city.