| In China’s rapid economic stability and healthy development of the situation, thesports return mass appeal, forming natural philosophy, from sports and tourism integrationand the formation of a new, comprehensive tourism--sports tourism gradually by thefavour of people, and become the people spare time to engage in leisure, exercise, fitnessactivities such as first choice, provides a broad development space for the development ofChinese sports tourism.Shanghai is China’s National Center City, China’s highly developed economy, scienceand technology, industrial, financial, trade and shipping center, exhibition. Shanghaimodern city with profound culture and many historical monuments, it is located in the"Jiangnan", with rich water resources and tourism resources and broad market demand. Inorder to better understand and grasp the Shanghai City Sports Tourism and resourcedevelopment potential and current situation, to promote "and the use of water project"sports tourism resources better development, this study uses the research methods ofliterature, interviews, questionnaire and mathematical statistics, taking Shanghai city sportstourism project on water resources development as the object of study, analysis anddiscusses the basic theory, the development of Shanghai city sports tourism project onwater status and basic methods and other aspects of the problem, and puts forward theShanghai city sports tourism resources development project water basic strategy andconception. The main conclusions summarized as follows:1. Every year, most residents of Shanghai city have travel plans and plans were putinto action. Participation in sports tourism in the crowd, slightly lower than the malefemale. Tourism/hotel, students, retired the three occupation is the main occupation andpeople involved in sports tourism; the higher education, the proportion of people whoparticipate in sports tourism is higher, from junior high school and below to master andabove basically participation rate gradually increased; household monthly income below 2000yuan of the sports tourism participation rate is the lowest, month income of5000yuan more than the residents’ sports tourism participation rate. An organized tour is themain form of sports tourism.2. Shanghai city residents cognition project on water sports tourism is the mainchannel network, travel agency recommended colleagues and friends with three channels.Exhibit highly supportive of the sports tourism project on water, especially keen on sportsevents from the water. Investigation shows, is the main event observation, increase theexperience they participate in water sports tourism motivation, followed by fitness resort,leisure and business conference, is the final project training and other. Residents of theproject on water sports tourism is very interested in, have the opportunity to try67.4%. Atpresent, the residents evaluation of internal facilities and services to the existing sportstourist attractions in the city of Shanghai is higher, but the existing sports tourist facilities,catering, transportation service satisfaction is not high, the comprehensive evaluation is notsatisfied.3. Development of Shanghai city sports tourism project on water resources withregional geographical location, economic development level, rich in tourism resources,market demand is strong and sports events frequently and other advantages, is a favorablecondition for water sport resource development in Shanghai city. Influence of Shanghaicity sports tourism project on water resources development and utilization of the bottleneckis mainly reflected in the shape of sports tourism management system, project on waterresources development level, the introduction and use of professional human resources andenvironment consciousness and market consciousness.4. On water project in Shanghai city sports tourism resources are very rich. FengxianBay Tourism Zone, Shanghai tropical storm water park is a comprehensive sports tourismhas leisure and entertainment, fitness areas, a comprehensive project on waterinfrastructure. Dishui Lake Dianshan Lake water quality, achieve two national standard ofwater quality, suitable for water sports to develop green, no pollution, such as rowing,canoeing, sailing, windsurfing, dragon boat etc.. Chongming Island, Hengsha Island,according to the Changxing Island River Banghai, pleasant climate, natural environment issuperior, has "water, soil and fertilizer, Qi Ming" three advantages.5. The guiding ideology of Shanghai sports tourism resources development project onthe water, is to change the concept, to promote the equalization of sports resource allocation; shaping water sports image, concise project culture water; a sound mechanismfor the operation of water projects of socialization and commercialization; promotingdiversified types of competition formation; strengthening water project managementsystem construction.6. The basic strategy of Shanghai sports tourism project on water resourcesdevelopment and implementation is to increase investment, improve the managementmechanism. The development of new products, pay attention to and strengthen theintroduction of talent. Strengthening infrastructure construction, establish a goodenvironment foundation. With the help of cultural tourism, sports tourism industryvisibility enhancement.7. In order to promote the healthy development of Shanghai city sports tourismproject on water resources development and sports tourism, must implement the overallplanning, comprehensive development, strengthen exchanges and cooperation of sportsand tourism industries; strengthening policy support, improving the sports tourism laws,regulations construction; the creation of Shanghai city sports tourism project on waterbrand, increase the propaganda promotion; fourth, a variety of channels sports tourpersonnel training, continuously improve service quality of sports tourism. |
PDF Full Text Request