The Research On The Influence And Countermeasures Of Live Webcast On University Ideological And Political Education

Since 2016,the rapid development of live webcast has shown a "blowout" momentum.Live webcast has obviously become a popular means of mass interactive media.College students have become the main force of live webcast,not only through the major platforms to watch live broadcast,is the audience of live webcast;At the same time,many students have become network anchors.live webcast directly affects and changes the ideas,values,and behavior of some college students.Therefore,the challenges and new opportunities that live webcast brings to the ideological and political education work of universities can not be underestimated.In the course of the research,the article takes the relationship between live webcast and ideological and political education in colleges and universities as an entry point,through the investigation to master the type,characteristics and content of live webcast that college students are keen to watch,and then analyzes the motivation and current situation of college students participating in live webcast.The reason why college students are happy to participate in live webcast is to meet five major needs: entertainment needs,social needs,onlookers,knowledge needs,and financial resources.Due to the active participation of the majority of students,from a favorable point of view,live webcast will build a new platform for ideological and political education in colleges and universities,bring new vitality,and expand the positive impact of radiation coverage;However,from the negative aspects of analysis,live webcast can easily cause interference with students ’normal life,affect students’ healthy growth,and mislead students ’employment outlook.In view of this,in order to make live webcast used for ideological and political education in colleges and universities and to avoid its adverse effects,it is necessary to rely on the government to increase supervision,require comprehensive social cooperation,correct supervision and guidance,and schools should use the live broadcast platform to carry out students ’ideological and political education.The feasible measures are comprehensively demonstrated from various angles and levels.We are committed to building a clear cyber space so that the ideological and political education work in colleges and universities can spread and flourish in the new era of "Internet+",increase the radiation range,constantly adapt to new changes and show new opportunities.