| In recent years,with the rapid development of mobile Internet and 5G technology,live broadcast has gradually become the leisure choice for the public.As the main force of the National Development,the establishment and perfection of college students’ values not only relates to the future of individuals,but also determines the future of the country and the society.In the course of the continuous development of live webcast,some negative effects have been produced,which have adversely affected the cultural and political values of college students.Therefore,it is necessary to analyze and study the relevant contents of live webcast and college students’ values,and put forward feasible suggestions on the negative effects of live webcast on college students’ values,in order to promote the establishment and improvement of college students’ values.The full text carries on the elaboration from five aspects.The first part is the introduction.On the basis of clear research background,purpose and significance,the current research situation at home and abroad is summarized,and the research contents and methods of this paper are summarized.The second part is the related theory elaboration.Combined with the relevant information and research results,this paper summarizes the network live broadcast,college students’ values and other theoretical basis related to this paper.The third part focuses on the analysis of the current situation of college students’ participation in live webcast.In view of the situation of college students participating in the live broadcast on the Internet,this paper analyzes the characteristics of college students participating in the live broadcast on the Internet by means of questionnaire.The fourth part focuses on the analysis of the impact of live broadcast on the values of college students.Starting with life values,political values and cultural values,this paper analyzes the positive and negative effects of live broadcast on college students’ values.The fifth part is the countermeasures of correctly guiding the values of college students by live webcast,and puts forward the corresponding countermeasures from the four angles of the state,colleges,live webcast platform and college students themselves,so that live webcast can fully exert its positive influence,to promote the establishment and improvement of college students&’ values and create a clean and healthy network environment.The smooth development of the Webcast is of great significance to the cultivation and practice of the core socialist values of college students,and to the formation of the network ecology of clean and the construction of socialist culture. |
