| The webcasting has developed rapidly,and the live broadcast has swept the campus.College students have become an important group of using webcasting.The characteristics of strong interactive interaction,realistic and intuitive scenes,and wide audience range provided by the webcast provide a broad space for ideological and political education in colleges and universities.The false information,hunting performances and vulgarized content in the live webcast also affect the interpersonal communication,thinking mode,values and moral behavior of college students to a certain extent,which poses a challenge to the ideological and political education of colleges and universities.Therefore,the study of webcasting and ideological and political education as a whole is an important issue.On the basis of comprehensively combing the research results of domestic and foreign scholars on the live webcast,the author finds that the research on the field of ideological and political education in colleges and universities has not yet to be expanded.Combining the development trend of the network live broadcast and the trend of national policies,the research theme is finalized,that is,the influence of webcasting to ideological and political education and countermeasures.First of all,through the literature review,understand the definition of the concept of webcasting by scholars and normative documents,analyze the shortcomings of the definition of the concept of webcasting in academia,and define the webcasting by using this article as the foothold,and summarize the history of webcasting,type and characteristics.After that,based on the theory of ideological and political education environment and the theory of ideological and political education,the paper systematically analyzes the relationship between webcasting and ideological andpolitical education to ensure the smooth progress of the research.Secondly,according to the network live broadcast and ideological and political education elements design questionnaire,in order to ensure the systematic,comprehensive and hierarchical survey data,select college students with different academic qualifications,faculties,grades and majors as the survey object,investigate college students.The use of the status of the webcast,the impact of webcasting on college students and the basic situation of college students’ attitude towards the use of webcasting to carry out ideological and political education in colleges and universities.Then,collate the questionnaire survey data,combine the survey data and specific case analysis to analyze the positive and negative impacts of webcasting on the ideological and political education of colleges and universities,trace the roots,from national policies,industry norms,platform construction,educators’ cognition and college students’ media.Look at the five levels of literacy to find the cause of the negative impact.Finally,aiming at the overall optimization of the system,it proposes countermeasures around the environment,audience,team,carrier and content,that is,clearing the network live space from the national,industry and campus levels,and guiding the college students to correctly use the live broadcast.The "four in one" ideological and political education live broadcast team pays attention to creating a live platform for ideological and political education from the aspects of curriculum issues and teaching feedback mechanism,and incorporates positive and positive energy content into the live training course of ideological and political education to maximize the use of webcasts by universities.Carry out the efficiency of ideological and political education,and do a good job in the ideological and political education of colleges and universities in order to enhance the influence of ideological and political education in colleges and universities. |
