A Study Of H Company’s Marketing Strategy

With the arrival of Internet era,the Internet has brought new opportunities and challenges to many companies,and revolutionized the traditional industry.For education and training institutions,it also means new developments and opportunities.In the era of the Internet,education and training institutions must achieve more market share for a long-term development.More market share means that it is very important to change the traditional methods of teaching.It is necessary to use a new perspective to study and work out a reasonable marketing strategies with Internet Education.This article takes H company in the education and training industry as the research object.based on the analysis in the current situation of H company’s Internet education product marketing,STP theory,marketing 4P theory and other marketing theory knowledge are used to analyze the marketing strategy plans in the internet education products of H company.Firstly,this paper summarizes and sorts out the study viewpoints on marketing theories in Internet Education and educational institutions at home and abroad through the literature research method.For the importance of Internet education products to the marketing sales of educational institutions,this paper refers the development history of marketing sales and current research results.Secondly,this paper gives a brief introduction of the development status and marketing status of H company,collects the latest industry characteristics in the internal and external environment,and make a simple analysis in present situation.Finally,through the methods of in-depth interviews and supplemented with the actual data of business operations,H company’s current marketing problems are unearthed.And then with analysis in these problems,the paper finds out the causes and makes out optimization suggestions to resolve the problems,and offer a complete marketing strategy for H company.The research of H company marketing program in this paper,not only have a consultative sense to the development of education and training industry,but also has an enlightenment sense to the other education and training of self-study online education.Therefore,the research of this subject not only conforms to the development of the times,but also has certain practical guiding significance.